It starts with you. We get to know you, your company and what you’re building towards. Your ambitions, values and ideas become the foundation for everything that follows.
Look like the company you're building.
Level Zero raised $6.9m, the largest pre‑seed by a European female‑led company.Longson Studio designs brand identities for startups and scale-ups in London and New York. The brand you raise on, hire on and sell on, built by senior designers at the pace your company is moving.
Two distinct products.
Launch Kit™From £9600Learn MoreA brand done properly, once. A complete identity and the guidelines your team builds from. So the next hire and the next customer see the company you run now.
Raise Kit™From £12,000Learn MoreThe brand you raise on. Look like the company you're asking them to fund. Identity, deck and landing page, built around the date of your raise.
Built for founders.By founders.
Alex built and exited his first multimillion-pound company before turning 25. Today, we bring that same commercial understanding to every brand we create.
Two people sitting against a ribbed dark wall under a pale sky
One clear process, built around your company.
Strategy before design. Our strategists turn your story into a clear creative brief. We examine your positioning, name and competitors, building a brand playbook before a single pixel is designed.
Room to experiment. We explore references, challenge assumptions and test creative directions together. Playful, collaborative sessions help us discover what makes your company unmistakably yours.
Designed with conviction. Our senior designers move quickly from direction to execution. We don’t produce endless options for the sake of choice. We refine the strongest ideas until everything clicks.
Yours from day one. Every asset, guideline and decision is handed over in a system your team can actually use. We walk you through it, so you’re ready to build consistently from day one.
Here for what comes next. For six months, we’re still part of your team. With a dedicated success manager and 24/7 access to our designers on WhatsApp, expert guidance is always within reach.
Success Stories
Level Zero Health “They gave us the identity and the deck in a week. We took it straight to San Francisco.”
MASA Chips “People buy the bag before they've tasted the chips.”
NUYRO “An exceptional creative partner who consistently delivers work that's both beautiful and commercially effective.”
Ember “Fast, strategic and relentlessly thoughtful. The best design investment we've made.”
Compare Kits
Launch Kit™
For companies with a proven model + no round to raise.
From £9600 + VAT. Spread payment available.
Get Started — Launch Kit™Raise Kit™
For founders with a round in the next 3 months.
From £12,000 + VAT. Raise-based payment negotiable.
Get Started — Raise Kit™Full Brand Identity
- Name check
- Logo + icon
- Colours + type
- Guidelines
Full Brand Identity
- Name check
- Logo + icon
- Colours + type
- Guidelines
Custom Pitch Deck: not included
Custom Pitch Deck
Live Landing Page: not included
Live Landing Page
4 weeks
Full Delivery
2–4 weeks
Full Delivery
Studio Team
Senior Team
24/7 Support
Dedicated Success Manager on WhatsApp
24/7 Support
Dedicated Success Manager on WhatsApp
Your questions already answered.
A few meetings of an hour to an hour and a half. Week one is the strategist's, the design team works from the written brief, and the success manager handles everything in between. Your days stay with the round. The identity also goes to work on the next hire, who sees it before they see anything else.
The logo is the last thing we make. Before it there is the strategy work and the written brief. After it there is the system your own designer builds the next deck from.
Agreed. A weak story inside a strong brand still fails, which is why we take founders who already have a meeting booked. At that point the identity is what stands between your story and the room. A founder who arrives looking smaller than the business gives away more of the company for less money.
It does while the model is unfinished, and the investors who say so are right. Once the meeting is booked it reads as diligence: the founder who arrives looking like the company they are describing has clearly done the work.
After the raise you are rebranding a company people have already met. The round is where the identity does its work. Founders who wait come to us with one day left, pay a premium, and get something that will never be as good as the version made with time.
It gets you about seventy percent. What is missing is the part that understood what the company is, and that is what reads as real in the room.
You will end up managing a freelancer instead of running the company. Founders come to us after this route when the work has come back and they know it is wrong without being able to say why, and by then the date is closer and the fix costs more.
At the level you want, good brand designers come with waitlists and fees a multiple of ours, and the team on your account is rarely their best one. We are built around the weeks before a raise: four weeks, one capped fee, senior attention from the first call to the last.
The deck is built on the identity, so identity first and the deck on top. Done this way the deck still works when the website has to exist a month later.
Get started today.
Book a free introduction to our teamand kick off in as fast as 2 days².
Get Started² Subject to studio availability and capacity.